San Diego Apple Inc Marketing Plan and Presentation

Develop a marketing plan for a new product to be launched by an existing company.A new product may be either:1. One that has never existed before2. One that exists but has been improved through an added feature3. One that exists but will be marketed to an entirely new market. ( ie a National product expanding into an International marketplace.)Can your product be one that is developed by you?YES. But you must use and existing company to channel your marketing efforts.( ie you may have a new razor blade – you may choose the Gillette company to incorporate it into their product categories and channel the marketing through them.)Weekly Project AssignmentsEach week you will prepare a segment of your marketing plan through written pre-planned outlines.The outlines will include:1. Company Identification2. Company Mission Statement3. Company SWOT.4. Product Identification5. Marketing Objective6. Positioning Strategy7. Target Market8. Pricing9. Distribution10. Promotion11. Implementation12. Marketing MixPowerPoint must include the following pages:1. Cover Page : Course Identification, Your name, Company Identification2. Executive Summary: Identifies the market opportunities and new product objectives.3. Company Mission Statement4. Company SWOT.5. Product Identification6. Marketing Objective7. Positioning Strategy8. Target Market9. Pricing10. Distribution11. Promotion12. Implementation13. Marketing Mix14. References I need this part done in a few hours1.Name of Company: ________________________________________________2. Company Mission Statement: _______________________________________3.Year Founded/Established: ___________ 4.Position in the Current Marketplace: ____________5.Current Products : ( products produced by a company are also known as the SBUs – strategic business units- ) # of Product Categories: _____________ # of Products currently on the market: ___________6. Product Proposal: Will your product be a new product or a current product with a new feature?Describe Product: ___________________________________________________________ Product Features: ___________________________________________________________ What will your product deliver? _______________________________________________ _________________________________________________________________________ Is the Product : _______Tangible ( a physical product )_______Intangible ( a non-physical product a service/idea ) 7. Target Market : Describe the users for your proposed product. Demographics: ( Age, HH income, Education level, Single/ Married/ Family) _____________Psychographics: ( Lifestyle /Hobbies / Beliefs /Customs )