IWU 2.2 Discussion: Social Media Business

Decision Making and Essential Business CommunicationGetting StartedSocial media continues to be a technological advancement that transforms the way we communicate. We are constantly connecting and interacting with one another via an ever-growing web of relationships. How to use social media to improve business communication and decision-making is a question of great interest to both academicians and practitioners.Upon successful completion of this discussion, you will be able to:This exercise is designed to challenge you to consider how social media can be used by businesses to collect information from their customers, directly through avenues such as surveys or questions, through monitoring their direct comments, and by tracing their engagement across social media.