WTGFBC Discussion

I’m working on a marketing question and need support to help me learn. Are we Ready for Blockchain Loyalty Programs? How Blockchain-based Loyalty Programs will give You More Flexibility and New Opportunities After watching the assigned videos this week answer the following questions in your discussion this week: 1) What is the central justification for companies to leverage blockchain for loyalty programs? 2) What is one common challenge the videos both shared for companies to understand when looking to leverage this technology for customer loyalty programs? 3) What do you think is a way for companies to work through those challenges?