UCI Product Marketing Launching Helicopter Drone Cameras Project

Instructions: Include the following:1. Product Segment Grid – example shown above. You may choose to have a “Sector” (broad group of target customers) as well as “Segments” within the Sector which are more narrowly defined, your choice.Neatness, color, naming of your drones (Done #1 is not exactly great marketing!). Suggest adding Price to each drone in the grid for easy reference.Marketing Research & Rational PricingIt is expected that you conduct Secondary Market Research in the drone market. This research should include customer segments and relative pricing/value in the market for each segment that you choose. I want to see EXACT price for each, not a “range”Features and Benefits Remember, you create value for each product with Features and Benefits. Include at least THREE (3) for each drone. If your grid is carefully crafted, you should be able to include these as “bullet points” for each drone.2. Detailed Write upIn addition to the grid described above, please include a write up of your research/strategy that includes:CompetitionTop competitors in the Market, Pricing Strategy and Target Customer for eachYour Pricing StrategyDetailed explanation of your Strategy (skimming, penetrating, market) and WHY you chose it!Features and Benefits A more detailed description of each of your drones if you run out of space in the grid