What are the main differences in distribution systems worldwide?
Task : Report + presentation
1. Report (to be submitted on Turnitin) Individual task. It has 3 components. Total = 60 % (Rubrics at the end)
1. Description of the decisions taken during the 8 rounds: — 4Ps, segments, plants, source of competitive advantage, etc. Consider their product line from a “consumer reports” standpoint.
2. Which strategy were applied for this product? Identify the main characteristics. Was it consistent or not? Was it in line with chosen segment?
What could have been done differently? (What went right or wrong?) (20%)
2. Answer the following questions (20%):
2. Answer the following questions (20%):
1. Give a critical opinion about M. Friedman’s text on CSR.
2. Compare 3 modes of entry in an international market and give 3 examples.
3. What are the main differences in distribution systems worldwide?
3. Final Competition results (20%)
Team 1: 100
Team 2: 95
Team 3: 90
Team 4: 85
Team 5: 80
Team 6: 75
4. 15 min oral presentation with 8 to 10 slides including graphs and charts establishing correlations. Group task. (Rubrics at the end) (40%)
Formalities:
· Wordcount:1500
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Week 11 – Via Moodle (Turnitin). 26th of December January 23:59
Weight: Report = 60% of your total grade for this subject.
Presentation = 40% of your total grade for this subject.
It assesses the following learning outcomes:
• gain a deep understanding of the combination of localization and globalization factors.
• be able to discuss the means and ways to develop abroad.
• critically examine various management functions and constraints in an international environment.
• assess and evaluate the challenges (currency risk, shipping, cultures) and rewards of international expansion.
