Identify & explain the techniques used specific to the type of advertisement.

Essay 3: Analyzing an Advertisement
The Advertisement
Remember that you want an ad that will provide you with enough to analyze so that you can write an entire essay about it. If you choose one that is too simple to analyze, then your writing (and probably your grade) will suffer.
Take a screenshot, copy and paste, or save the link (if a commercial) of the ad and save it. You will need to include this either on the first page of your essay or, if it’s a link, you can provide it in the introduction. If your instructor cannot view the ad, they will not be able to properly assess your analysis.
The Advertisement
Prompt: Select a school-appropriate advertisement and write a five-paragraph essay (minimum) with a minimum of 2 full pages of your own writing in which you complete the following tasks:
Lesson 4.1:
Determine the type of advertisement (brand, retail, directory, political, direct response, native, or PSA).
Identify the target audience.
Identify & explain the techniques used specific to the type of advertisement.
Lesson 4.2:
Identify & explain the general advertising techniques used (repetition, bandwagon, nostalgia, endorsement).
Identify & explain any propaganda included in the ad.
Lesson 4.3:
Identify & explain the visual techniques used in the ad (color psychology, the rule of thirds, body language, focal point).
Lesson 4.4:
Analyze the placement, word choice, and visual techniques used in the text features of the ad (headline, subhead, copy, call-to-action, & images).
Identify whether or not the ad could qualify as “clickbait.”
Objectively summarize the analysis of the advertisement.