How could future research extend the theory put forward in each of the research you have included in your answer?

Find at least two peer reviewed articles on each stream from any journal (preferably IS or Computer Science or any Business Administration discipline related journal i.e. Marketing, Management, etc.). Describe the findings of each study. More precisely, (a) how do the predictor variables influence the predicted variables? (b) What is the practical contribution(s) of each research? (c) How could future research extend the theory put forward in each of the research you have included in your answer?

You can use portals like Google Scholar, Web of Science, JSU Library Search, etc. to find articles on peer reviewed journals. Please include a Reference section at the end of your answer section. Use API guidelines to create the reference for each of your sources.

Topics:

1. Big data, machine-to-machine (M2M) analytics to improve product life-cycle management.

2. Big data in marketing, promotions, and social networking.