In your opinion, what are the biggest challenges that market researchers and data scientists will face in the future?

Market Research Challenges
Write an essay on the following topic:
“In your opinion, what are the biggest challenges that market researchers and data scientists will face in the future? What are some potential ways to confront these challenges? What will be the role of marketing professionals and business analysts in the future as information becomes more accessible to the general public?”

MAX 1000 words total. Not too many quotations, needs to be creative.