Evaluate the effectiveness of the pilot research recommending changes that should be made to the final market research activity

The pilot study plans to use a target population of 7 participants. The researcher will use a simple random sampling technique to cover every object in the population fully. Through this method, every item of the sample population has the possibility of being selected. The original sample size for the population is expected to be 20 participants; therefore, only 7 participants will be chosen randomly for the pilot study. To achieve the 7 participants for the pilot study, the researcher will use the lottery method to assign a number between 1 and 20. From these, 7 participants will be selected at random. Those individuals who will make up the subset of the larger group will be chosen at random

 

TO DO

D2

Evaluate the effectiveness of the pilot research recommending changes that should be made to the final market research activity

P2 Undertake secondary research for a selected marketing objective (400 words )