Why do you think the scores of males show increased importance attributed to love over that same period of time?

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  1. In a 1967 study of American college students, Kephart reported that 65% of males and 24% of females answered “no” to the question about marrying someone who had the qualities you desired, but with whom you are not in love. No such gender differences were found by Levine and colleagues. Approximately 80% of males and females in their sample of Americans answered “no” to the same question. From a cultural perspective, how might you explain the dramatic change in response of American females between 1967 and 1995? Why do you think the scores of males show increased importance attributed to love over that same period of time?