Explain the function of marketing and how it differs from selling
| Explain the function of marketing and how it differs from selling
|
| 3.2 |
| Describe the purpose of a marketing plan and marketing objectives, providing examples as appropriate
|
| 3.3 |
| Explain the differences between internal and external data and information |
| 3.4 |
| Explain the differences between primary and secondary information
|
| 3M1 |
| Describe the elements of the marketing mix, using examples from a specific organisation
3M2 Describe how organisations use the information which has been collected for marketing purposes
3D1 Evaluate a specific marketing campaign used by an organisation
|
