Critically analyse internal and external environments and strategic options available to an organisation.

Criteria for Assessment This assignment is designed to assess learning outcome 2 (LO 2): LO2. Critically analyse internal and external environments and strategic options available to an organisation. This table details the weightings of the criteria by which your assignment will be assessed: Criteria Proportion of CW mark We will consider this guideline for grading Critical analysis of the External Environment (the macro environment) 35% – Relevance of the content (understanding of the requirements of the assignment) – Evidence of research and engagement with relevant literature – Correct application and critical evaluation of the theories/frameworks – Appropriate balance of opinion with facts – Development of arguments – Accurate citations and referencing – Clarity and coherence of the report – Grammar and spelling Critical analysis of the Internal Environment 35% Recommendations 30% Total 100% Word Count The word count is 2000 words. There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations and citations, but excludes the references list.