Develop a business letter to persuasively present your strategic framework for expanding the company into your chosen international market.

• Conduct a competitive analysis on your chosen international market (read pages 77–79 in your textbook).
• Identify and explain which of the three main approaches to international strategy is most appropriate for your company to employ as it expands into this new market (read pages 197–201 in your textbook).
• Explain the cross-border strategic moves your company faces by expanding into the international market (read pages 206–211 in your textbook).

• Explain the value of expanding into your chosen international market from the perspective of diversification strategy (read pages 219–222 in your textbook).
• Explain whether it is best for your company to acquire an existing business, engage in corporate venturing, or establish a joint venture to enter your chosen international market (read pages 222–225 in your textbook).
• Will your company diversify into a related, unrelated, or related-unrelated business? Explain your strategic decision (read pages 225–238 in your textbook).
• Provide recommendations on how your diversification strategy can be profitable for your company (read pages 238–254 in your textbook).
• Develop and present SMART goals that will drive your company to successfully enter your chosen international market (conduct research).
• Develop a business letter to persuasively present your strategic framework for expanding the company into your chosen international market.
• Use a minimum of three peer-reviewed, academic research resources (including your textbook) to substantiate your critical thinking and to provide viable reasoning for your perspectives.
• Apply proper APA style citation and reference format.
• Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.
• Write in third person to develop your business report.