discuss Porter’s Five Forces in the digital context and highlight the impact of the dynamism of the Internet/ digital technologies.

a combinations of the above Industry Analysis Model: Porter’s 5 Forces According to Porter’s 5 Forces, customers, suppliers, substitutes and potential entrants – collectively referred to as an extended rivalry, are competitors to companies within an industry. Rivalry of Competitors in the Industry Ability of suppliers to raise prices or reduce quality, etc. Ability of buyers to force prices down, bargain for higher quality, play competitors against each other, etc. Bargaining power of Buyers Bargaining power of Suppliers Threats of New Entrants to the Industry Threat of Substitute Products/Services New entrants to an industry bring new capacity, a desire to gain market share and substantial resources Products that appear different but can satisfy the same need as another product You should discuss Porter’s Five Forces in the digital context and highlight the impact of the dynamism of the Internet/ digital technologies.