identify each of the segments of the client market including donor demographics and list each of them. You will specify how your organization plans to reach each target audience group identified.

Description

For this Assignment, you will present a marketing plan for a nonprofit organization. Your presentation should consist of 10–15 slides (including introduction and references slides). You will include each of the six components of a marketing plan as outlined in this chapter. You can use a fictional or non- fictional organization in your community. If you create a fictional organization, you can choose what population is being served and what services are offered. You will use the following headings of elements for each target population identified.

Target Market

To develop an effective marketing plan for an organization, it is first necessary to identify the target markets. If you serve only one very specific population, then the task of segmenting the client market would not be that difficult, but many organizations provide multiple program services for a variety of populations. The first task then is to identify each of the segments of the client market including donor demographics and list each of them. You will specify how your organization plans to reach each target audience group identified.