What is the ‘two-way’ street model?

The two way-street

One of the readings (Patterson et al., 2003) and a brief presentation have been offered around this concept. Patterson et al. (2003) are speaking about ‘tourism’ as an industry sector, but the model can be applied more broadly to business.

Review these and answer the following questions.

Question	Your response
What is the ‘two-way’ street model?
What climate change response do the authors suggest is implied by business’s impact on climate change?
What climate change response do the authors suggest is implied by climate change’s impacts on business?
Of these two responses, which is likely to be the ‘easiest’ for the business you considered in your Formative Reflection (Assignment 2)?	Name of the business:
Why? (Hint: what are you implying by ‘easiest’?)