investigate a company of your choice and write a 2500 word Individual report based on a strategic review of the organization.

The coursework will be a 2500 word Individual report based on a strategic review of an

organization.

A suggested structure of the report is shown below

– Contents (not included in the word count)

– Executive summary (300 words)

An overview of the whole strategic review contained within the report

Strategic review (2200 words)

A strategic analysis of the organization (60% mark weighting):

– Environmental analysis

– Resource and competence analysis

Recommendations for future development (30% mark weighting):

– TOWS matrix and/ or Ansoff matrix to generate strategic options.

– Review two or more options against the criteria of suitability, feasibility and

acceptability.

Recommendations

References (not included in the word count)

– Appendices of supporting material (not included in the word count)

– 10% of marks are for referencing and presentation.

– Important Note: The above structure is ONLY a suggestion. There are many ways

of writing a report & you should use what suits your style best.

Coursework general guidance notes:

– You must not do any primary research. All research should be conducted using

secondary sources only.

– Diagrams and charts can be in appendices or throughout the body of the report.

This is a style issue and therefore up to you.

– “In text” referencing is part of the word count, but the references list is not.

– A content page (not included in word count) and page number are required.

– An executive summary should summarize the key points & findings in the report.

It is not a plan of what you intend to do.

– You are not required to provide critique of tools and models in this report.

– Appendices are optional and must not exceed 5 pages (10 slides.) They should

support the main body of the report.

– Tables & diagrams in the body of the report count in the word count, but not if in

the appendices.

Coursework companies

– You will investigate a company of your choice (Tesco)

– It may be possible & necessary, for some of these companies to choose one part

of the company eg. a business unit, brand or location/ geography).