appraise a data set using learnt descriptive statistical skills in order to demonstrate basic applied understanding of such skills in a marketing context.

This assessment provides you with the opportunity to appraise a data set using learnt descriptive statistical skills in order to demonstrate basic applied understanding of such skills in a marketing context. This assessment will also enable you to demonstrate the ability to interpret numeric data, and derive market or consumer meaning from it.

By competing this assessment, you will have developed important skills to aid you in:

• Research

• Statistical analysis

• Market analysis

• Proposal writing

• Data literacy

What are the types of employability skills that I will acquire upon completion of this assessment?

Skill Type

Developed critical and analytical thinking

Developed ability to solve complex problems

Developed confidence to learn independently

Developed written communication skills

Developed knowledge in the field of Marketing and Statistics

Developed work-related knowledge and skills

Develop effective research skills