An essay on creating a strategy plan for a fictitious UK bank. The bank is an established bank which has decided to pursue a strategy to enable it to ride the tide of digital disruption and enable it to grow and flourish in an uncertain future. The questions and learning objectives detailed below each question highlight what is required to be brought out in the paper, if the learning objectives have been moved around in formatting of file attached then please note LO3 is for for the first question, LO4 is for 2nd question and so on.