Discuss the ways in which your chosen firm can out-compete its rivals in this evolving industry.
Strategy – Individual assignment brief
Prompt for the Individual Assignment:
Choose a firm with which you are familiar.
- Describe how the industry of your chosen firm is evolving.
- Discuss the ways in which your chosen firm can out-compete its rivals in this evolving industry.
- Discuss which considerations you would have for managing the firm in global markets.
Length: maximum 1,500 words (appendix not included in the word count)
Tips for the individual assignment: (Please read)
- Ensure that you read the question carefully and answer the question. Try to avoid incorporating information which is not directly relevant to answering the question. Remember also that the questions are equally weighted
- Remember to integrate the lessons from our Strategy classes, whether they be the cases, examples of the multitude of firms/sectors/countries discussed in class, or from the various reading materials.
- Try to utilize some of the theories/models/frameworks discussed in class as a departure point to answer the questions, rather than simply relying on your own personal experiences or intuition.
- Feel free to incorporate data from secondary sources to answer the questions.
- Please use all available space, but don’t exceed the 1,500-word limit for the three questions in total.
- Remember to correctly cite all the sources of information used in your answers. If you do not explicitly cite another author, any text written by others must be reformulated in your own words.
Boeing/Airbus – Bring in case studies discussed in class. Provide evidence of class frameworks on strategy. Porter’s 5 forces, Porter’s diamond and so on… (If relevant use frameworks to structure the questions). Bring in secondary data and include in the appendices/references.
Frameworks to include:
- Porter’s Five Forces
- Market Structure
- Porter’s Diamond
- Prisoners’ dilemma – Payoff matrix
- Learning races
- PESTLE Analysis
- And more.
