What should Uber CEO Dara Khosrowshahi do to address the company’s poor reputation? How can he instill an ethical culture in this hard-charging startup
Description
Read MiniCase 12: Uber: Ethically Most Challenged Tech Company? (pp. 511-515) and answer the following question in an APA style paper, using calculations where necessary to provide support. Your answers for the case should be double-spaced, using Times New Roman (12) font. Citations or references are required. You need to answer the following questions: Would you like to work for Uber? Why or why not? Do you agree with Peter Thiel’s assessment that Uber is the “most ethically challenged company in Silicon Valley”? Why or why not? Explain. Some observers had argued that Uber’s greatest problem was not any of its scandals, but CEO Travis Kalanick. Now that Kalanick no longer serves that role, how much better off is Uber? Do you think Kalanick’s reduced profile will turn the tide for Uber? Or are Kalanick’s drive and competitiveness necessary to Uber’s continued success, regardless of the title he holds? If you were on the board of directors, what would you recommend? And why? Note: Due to his shareholdings in the company and how ownership is structured, Kalanick is an Uber board member. See www.uber.com/en‑DE/newsroom/leadership/. What should Uber CEO Dara Khosrowshahi do to address the company’s poor reputation? How can he instill an ethical culture in this hard-charging startup
