Identify the factors which contribute towards environmental damage.

Assignment

Scenario

Paul Dukas, a sole trader, owns and operates a small garage providing car maintenance and repair services. Paul is a member of the local Chamber of Commerce and has been asked to chair a team, who will study the local Business Environment and produce materials for use by the Chamber and local businesses. He has asked you to support him with this work. Task 1 – External factors and environmental impacts You must produce a presentation with supporting notes in which you detail how external factors can impact on a business environment. You should: • Describe a range of external factors that may have an effect on business organisations. • Explain why business organisations choose to carry out a PESTLE analysis. • Describe the three-step crisis management procedure. • Identify the factors which contribute towards environmental damage. • Explain how factors which contribute towards environmental damage can be minimised. • Explain how a lack of care for the environment can impact on business profitability and reputation. Extension activities: To gain a merit grade you must prepare additional presentation slides. Using a business organisation of your choice, complete a PESTLE analysis, to describe the political, economic, social, technological, legal and environmental factors facing your chosen organisation. © ATHE LTD 2018 2 17062016 Version 1.0 To gain a distinction grade you must prepare 3 leaflets which the Chamber of Commerce can add to the collection of leaflets, which are displayed in Reception. The leaflets must: • Make recommendations for dealing with the external opportunities and challenges facing an actual organisation you have chosen. • Evaluate how a chosen organisation has managed a specific crisis. • Make recommendations to a chosen organisation on how to reduce their environmental impact. LO1 AC 1.1, 1.2, 1.3 LO2 AC 2.1, 2.2 1M1, 1D1, 1D2, 2D1 Task 2 – Marketing Booklet The Chamber of Commerce has asked Paul to produce a booklet on Marketing that can be distributed to small businesses in the local area. The booklet must include the following: • An explanation of the function of marketing and how this is different from selling. • A description of the purpose of: a. a marketing plan b. marketing objectives He has specifically asked you to add examples here. • An explanation of the differences between internal and external data and information. • An explanation of the differences between primary and secondary information. Extension activities: To gain a merit grade you are required to provide additional sections to your booklet that describe: • the elements of the marketing mix, giving specific examples from an organisation that you have selected. • how organisations use the information that has been collected for marketing purposes. To gain a distinction grade you must choose a business organisation with which you are familiar. Using your chosen organisation you are required to provide an additional section to your booklet that: • evaluates a specific marketing campaign used by an organisation you have selected. © ATHE LTD 2018 3 17062016 Version 1.0 LO3 AC 3.1, 3.2, 3.3, 3.4 3M1, 3M2, 3D1 Task 3 – Ethics and Culture Paul has asked you to prepare a section for a sample handbook for managers in start-up businesses. The sample handbook must include: • A description of the benefits to organisations of behaving ethically. • An explanation of the effect of organisational culture on business organisations. The explanation should include a range of examples from different organisations to illustrate the points you are making. Extension activities: To gain a merit grade you must include the following in your information sheet: • An explanation of why individuals and organisations might make unethical decisions or use unethical business practices. This explanation should use a range of practical examples. • An explanation of how management style would vary in a power, task and person culture. • A short personal case study, based on yourself. This case study should provide an assessment of which type of organisational culture you would prefer to work in. To gain a distinction grade you must include the following in your information sheet: • A review of the ethical record of a business organisation operating in the private sector. You should use a business organisation with which you are familiar