Write a 300-500-word news brief about your company’s decision to offset its carbon emissions and make sure to include the customer proposition and the selected projects.

Craft a news brief is based on the following scenario: Along with your new sustainability initiatives, your aviation company (a commercial airline in this case) has decided to offset 10,000 tons of CO2 emissions. Use the IATA Aviation Carbon Offsetting Guidelines for Voluntary Programs (PDF) https://www.iata.org/contentassets/922ebc4cbcd24c4d9fd55933e7070947/aviation_carbon_offsetting_guidelines.pdf and determine how your program will work. Choose the customer proposition based on the following options (see section 4): Opt-in/opt-out/included within ticket Link to Frequent Flyer Program Complete or partial offset Refund policy Transparency Select the offset projects and standards, based on the following options (see section 5): American Carbon Registry China GHG Voluntary Emission Reduction Program Clean Development Mechanism Climate Action Reserve The Gold Standard Verified Carbon Standard Also, refer to the following project databases: https://offset.climateneutralnow.org to see what the UN’s registry has to offer for green projects https://verra.org/about-verra/who-we-are/ https://www.goldstandard.org/our-work/projects-and-registry Write a 300-500-word news brief about your company’s decision to offset its carbon emissions and make sure to include the customer proposition and the selected projects. Review the following presentation about writing news briefs https://www.slideshare.net/CityofStillwater/writing-newsbriefs