Looking at the search optimization tools, determine what organic search strategies you would recommend to your client to increase the SEO.

Explore searching for Nike, Inc’s sportswear by running a Google search and appraise the results you get. Looking at the search optimization tools, determine what organic search strategies you would recommend to your client to increase the SEO. Articulate your suggestion with a one-page summary, following APA formatting. Cite the text and locate one additional reference highlighting an industry best practice that fits your client’s offering.