Imagine that you own your own business. How would price elasticity of demand impact the pricing decisions of your business?

Imagine that you own your own business.
How would price elasticity of demand impact the pricing decisions of your business?
If possible please use the below as a source and one more.
Principles of Economics,9th Ed.
Author: N. Gregory Mankiw
CY 2021
What are the determinants of price elasticity of demand? Identify at least three examples.