Evolution of Advertising

Research changes the advertising sector has undergone in terms of identifying elements of “target audience”, societal influences (i.e., Hip Hop (entertainment) influences; generation influences; etc.) when preparing a marketing plan. What elements must be taken into consideration in order to attract a specific sector of the population? What are the responsibilities of a marketing department in the development of advertisements?

Explain and discuss psychographics, demographics and other factors in marketing and the selected communication channel. You may want to research the marketing plan for a specific product/service to support and illustrate researched information. Identify changes of advertising that have been caused by the current COVID-19 environment

It would be nice if you could write about the evolution of social media advertising and the use of social media influencers in advertising.