“The impact of Brexit on relationship marketing strategy on Tesco customers loyalty as corporate governance indicators”
- Empirical related study on literature review : How the results relate to the objectives of the research and the conclusion of the literature review
- Discussing the findings and concluding the research project – PESTEL and Porte’s Five Forces analysis discussions including primary data (questionnaire)
- Recommendation and action plan for Tesco : What the organisation should do based on the research findings
- Critical review of the results of the research : discussions based on data collection (primary and secondary data), analysis, literature review
Research questions
- Is there any important relationship linking Club Card and clients acquire due Brexit?
- Is there any vital connection among better service along with remain client in extended time?
- Is there connection between Tesco promise to the clients and loyalty to an organization?
- What is the standpoint of Tesco’s strategy about key connection among upcoming Brexit in terms of relationship marketing and purchaser commitment?
