To what extent do social media outlets (Facebook, Twitter, LinkedIn, etc.) influence consumer purchasing decisions? How well do they do this? Does the level of influence change based on demographic and lifestyle characteristics?
To what extent do social media outlets (Facebook, Twitter, LinkedIn, etc.) influence consumer purchasing decisions? How well do they do this? Does the level of influence change based on demographic and lifestyle characteristics?
we are only focusing on the 3rd point: Data collection forms questionnaire, focus group, etc. Discussion regarding the
development of the questionnaire (remember, no questionnaire should be submitted)
Please plan this assuming COVID-19 is not in effect.