Cultivating Creative Thinking

This activity is to determine your awareness of the 4P’s in relation to a creative, well-known personality. Assess the personality of the famous person that you selected by identifying their skills, abilities and attributes.

Operations and Technology management

For Kerry Food, Frozen Ready Meal process – do the following:

A. Use relevant operations and technology management tools and techniques to describe it and explain how it supports the organisation’s operations strategy.

B. Apply relevant tools and techniques to explain how the process performs and evaluate whether it meets its operation’s objectives.

C. Provide recommendations on how it can be improved and explain any barriers that your recommendations may face.

The Stage Coach Went Out of Control: How did Wells Fargo’s focus on short-term gains violate the duties it owed to consumers, regulators, and employees?

Case Wells Fargo: The Stage Coach Went Out of Control.

How did Wells Fargo’s focus on short-term gains violate the duties it owed to consumers, regulators, and employees?

Describe how the Wells Fargo scandal demonstrates that organizational leaders must not only establish goals but ensure that those goals are being acted upon appropriately.

Why are ethical values useless unless they are continually reinforced within the company?

Compare and contrast Texas Legislation vs. VA policies

Present the Texas legislation vs. VA Policies that target Veterans in the state of Texas.

1. What Texas legislation is out there that protects and helps veterans overcome/cope with Homeless, substance abuse, mental health vs. Veteran Affairs Policies.

2. Explain the Texas policies vs. VA policies

3. Provide data/analysis of both VA policies and Texas legislation.

a. Provide what Texas legislation are out there

b. What is more beneficial for veterans, the VA, or Texas legislation.

4. State what is already in place at the state level and VA level

5. Provide a resolution of civic engagement for these challenges

Expound on Falsification-In a famous and much discussed essay Anthony Flew applied the method of hypothesis falsification to the discussion of the existence of God

In a famous and much discussed essay Anthony Flew applied the method of hypothesis falsification to the discussion of the existence of God. Could we, he asked, treat the hypothesis “God exists” as a meaningful one? His answer is “no” because those who believe in the existence of God would accept no evidence that would falsify such a belief; hence the hypothesis “God exists” is not a valid hypothesis.

First, craft a PowerPoint presentation that outlines and critically examines the argument made by Flew. Specifically, how does he demonstrate that no theist would ever accept any evidence that would falsify the hypothesis “God exists”? What is his key example and how does it work to support his conclusion? What critical response could be made to Flew’s argument?

Highlight Cross Cultural Issues in Consumer Behavior
  1. Please consider one day which is considered to be celebrative day/event/occasion (such as mothers’ day, fathers’ day, valentines’ day, doctors’ day, etc.).
    1. Please discuss how marketers use this occasion as an opportunity to sell more products and services as if it is a festival or ceremony.
    2. As a consumer, do you fall into this pit and how do you deal with this day? Please discuss in detail.
    3. Please also provide examples from other countries on the occasion, how do other people around the world behave on this day? What are the similarities and differences with your culture in terms of sacred or profane consumption or how this day is sacred or profane?
  2. Please select a retail store (ex.Starbucks, Mango, Zara, Migros or any other). Sit for one hour and observe people.
    1. Please take notes of how they behave in the store, how they interact with salespeople and other customers, whether they are alone or in a group, how they make decisions.
    2. Also, please observe families as well. Please indicate gender and age and compare and contrast their behavior in terms of issues we discussed in class (cultural, subculture, group, socio-economic, self, etc.).
    3. also, compare and contrast individuals and families in terms of how they behave.
  3. https://www.youtube.com/watch?v=PRp23admuvE&list=PLFuIW5R7SXYuxS9fm5T7wu6OWMqJCyTbN&index=2 Please watch this video.
    1. Consider what she is discussing in terms of hedonic/utilitarian consumption. Are you a utilitarian or hedonic shopper? How do you make decision to buy things?
    2. Relating to your consumer dairy, consider your consumption patterns. Needs or not? Do you buy things on the spot (impulse buying)? Please talk about an instance where you bought something on the spot and how you feel about it at that moment and how it felt afterwards.
    3. With pandemic, go back to last year march and look into your consumption patterns. Any changes? Considering the Maslow’s hierarchy of needs, which stage were you more concentrated on? Now, come back to today. Is it still the same or any changes in terms of satisfying the levels of Maslow?
  4. Please take 5 different countries (one should be Turkey).
    1. Compare and contrast them in 5 different terms (terms of customs, traditions, architecture, etc.).
    2. Now please consider Hofstede’s dimensions we discussed in class. Again choose 4 different countries (one should be Turkey, if you are not Turkish) and compare those 4 countries to your country of origin.
    3. Please talk about these differences in terms of consumer behavior. How would a brand differentiate its marketing efforts according to these differences (you have to talk about this in all comparisons).
Marketing, discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization

 

Select an organization (or make one up). This should be the organization you plan to use for the marketing plan which is the major final project for this course. State the name of the organization or make up a name. Please be sure you wish to use this organization as you will be completing your final marketing plan project on this organization. Seek advice from the instructor if you have any questions. This assignment will ultimately be included in your final project. Answer the following questions based on that organization.

1. Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Please be specific and provide relevant analysis useful for the organization.

2. Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research?

The company is called Coast to Cost Elite Sports cards and breaks. (Fake Company) Selling sports cards.