Chapter 16 | Education homework help
Assignment is incomplete without the self reflection
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Objective:
To create a PowerPoint presentation ÿthat outlines a marketing plan and public relations campaign for a child ÿcare center and to evaluate your PowerPoint presentation.
Scenario:
You are the new director of a child ÿcare center that has had some marketing and public relations issues in ÿthe past. In the interest of making a fresh start, the board of ÿdirectors has asked you to evaluate the strengths of the center and ÿcreate a marketing plan. You will need to be prepared to present your ÿmarketing plan at the first board meeting of the year. A week later, a ÿboard member contacts you about the importance of getting the word out. ÿShe asks you to include your plans for a public relations campaign for ÿthe center as part of your presentation. As you think through your ÿpublic relations campaign, you realize that the board is not sure how to ÿleverage the power of social media. You jot down several social media ÿstrategies to help promote the strengths of the center.
Instructions and Rubric for Chapter Scenario:ÿ100 Points Total
Focus Assignment: 50 points
Imagine a child care center that you are familiar with. Then imagine ÿhow you would market the center. Create four to five PowerPoint slides ÿto summarize the highlights of your marketing plan. Similarly, create ÿfour to five slides to summarize the highlights of your public relations ÿcampaign for the same center. Last, create four to five slides ÿdescribing how to take advantage of social media to help promote the ÿcenter.ÿ
Self-Reflection: 50 points
For each item of your PowerPoint presentation, explain how this guideline addresses the issues in the scenario