Please use the article” how to play to your strengths ” to structure this assignment. You need to follow all steps of this exercise . First please refer to the Step 1 ( see doc “collecting the feedbacks”) and complete the step 2 ( finding common themes) before writing the essay – I need a chart for step 2 that you may place at the end ( appendix) – Please respect all instructions for the entire process .

It has long been argued, particularly by conservatives, that there is a liberal bias in the mass media. On the other hand, progressives and liberals counter that conservative media has its own bias and that conservative media spends most of its time trying to invoke fear and division in the general public. With these two points of view in mind, please respond to the following question.

Assignment:

(1) How is the media, biased, more towards progressive-liberal values, conservative values or in both directions depending on the specific media outlets you may access? Explain your response.

(2) Find two or more examples of media bias (video clip, article, images) and attach to your Dropbox submission. Explain in detail how these example/s represent media bias and the impact that it has on public opinion. As part of your research and examination of media bias include recent polling data results showing the public’s confidence in the objectivity or fairness of the media. Provide an Internet citation for each polling source discussed.

1. Since Belzer confronted her issues in 2010, when the case opened, what might be different now for the Lyric in the age of social media?

2. What are the strategic marketing goals in Lyric?

3. What marketing actions/tactics can Lyric use to grow? Provide specifics and details.

4. Explain how financial, cultural, and managerial realities impact Lyric’s marketing strategies. How can these be leveraged, minimized, or overcome?

5. Suggest additional metrics you would use to measure success for Lyric, and explain why.

6. Put yourself in the shoes of a consultant friend to Belzer – what are some of the things she can do? (I.e., integrate your analysis into recommendations.)

Submissions will be evaluated based on 1) application of entrepreneurial marketing concepts 2) deep analysis of case data and information 3) use of additional research outside the case and 4) detailed recommendations based on analysis that reflects critical thinking. Please ensure that you supplement case information with additional research on the company/situation as well as make specific references to concepts that you apply and illustrate through your analysis. Please also make sure that you provide complete citations for all your information sources at the end. Given that this assignment accounts for a significant portion of your final grade, you are expected to conduct a detailed and critical analysis, offer clear recommendations, backed with data and research. The focus should be on analysis and recommendations while minimizing a repeat of case data.

You can pick 3 out of those 4 topics listed below to write. Each topic is a different paper and each paper has 300 words minimum.

Topic 1: What is your responsibility for creating a positive work and educational environment for your peers and colleagues? How do/should we promote a harassment-free campus?

Topic 2: Young women continue to remain uninformed and disempowered regarding sexuality. Do you agree? What might it mean for young women to be empowered regarding their sexuality?

Topic 3: Abortion is very controversial subject. Some scholars, like Carol Sanger, suggest that public discourse about abortion has reduced the complexity of the issue to an either/or, “life” or “choice,” conversation. Imagine that you are entering a dialogue with individuals that might not necessarily hold the same views you do about abortion. Describe how you would engage in a dialogue that would grapple with the lived complexity of abortion instead of reducing the conversation to a “yes or no” position. What issues might you discuss? How would you approach the overall conversation?

Topic 4: Imagine you are an American feminist increasingly concerned about the global impact of COVID-19 on women in terms of education, access to healthcare, and employment. How do your advocate for/with global women while respecting/embracing their differences? Abu-Lughod would remind us that women do not need “saving.” What might global advocacy look like with this in mind?

How might a criminologist use the earlier mentioned or similar crime mapping tool to prevent and reduce crime? If you used your own, provide it.

Do you consistently demonstrate an entrepreneurial mindset in your engagements? If so, how? If not, how might you improve?