Read the Case Study on Page 104 of the Solomon textbook: The Brave New World of Subway Advertising

Read the Case Study on Page 104 of the Solomon textbook: The Brave New World of Subway Advertising

Q.1 Based on the principles of attention presented in this chapter, explain why riders receive these ads so positively. Be sure to consider the possible stimulus selection factors that apply.

Q.2 As you consider tunnel advertising, are their brands or products that would not be a good fit for this medium? Justify your response with 2 examples.

– Name of textbook – Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition

[Empires in World History, Introduction “Imperial Trajectories”] In your own words, how do Burbank and Cooper characterize and justify using empires as a way to view world history?

read and then briefly respond to each of these questions

Below are the questions and the reading that will be associated to that question.

Empires in World History, Chapter 1 “Imperial Trajectories”

Bodies in Contact, (Introduction only)

Empires in World History, Chapter 5 “Beyond the Mediterranean

[Empires in World History, Introduction “Imperial Trajectories”] In your own words, how do Burbank and Cooper characterize and justify using empires as a way to view world history?
[Bodies in Contact, “Introduction: Bodies, Empires, and World Histories”] In your own words, why do the authors (Ballantyne and Burton) feel that by focusing on bodies (specifically colonial encounters with female bodies) we can provide more depth to our understanding of world history?
[Bodies in Contact, “Introduction: Bodies, Empires, and World Histories”] In your view, what are some of the benefits of viewing world history through the lens of empires? Bodies? What are some of the limitations?
[Empires in World History, “Beyond the Mediterranean”] Briefly compare and contrast the Spanish and Ottoman Empires as discussed in this chapter. In what ways were they similar? How were they different?

ethics & civil liability

1. Discuss utilitarianism and deontological ethics.

2. Discuss the different categories of unethical police behavior and provide an example of each. How do these unethical actions impact the policing profession?

3. Discuss civil liability under Federal Code 42 U.S.C. Section 1983.

Crime scene: physical evidence

The crime scene investigator team you shadowed last week is on the move again with a new call. Now you will incorporate what you learned last week with the new information learned this week. Your team was instructed to collect the physical evidence at a crime scene.

Arriving at the crime scene, your team observes the following:

Shell casings
Bloody fingerprints
Drug paraphernalia
Write a crime scene report, completing the following:

Identify additional types of physical evidence the team may have encountered at the crime scene and their significance.
Describe the preservation and collection of the evidence.
Offer explanations for your selected methods for packaging the evidence.
Cite any original sources used in writing your report.

Sartre’s “The Wall” examines independent action and free will.

Sartre’s “The Wall” examines independent action and free will.

Society levies restrictions. The essential is that there is no free lunch. There is no free anything. There is always a price to pay. It might be loss of freedom, diminishment of a sense of self, or cost. We may think that we are independent, but someone connects our homes with power, someone else paves the road on which we drive, and yet another person operates on an ill person’s appendix. No man is an island (John Donne). We might think that we can be free of society, but everywhere man is in chains (Jean-Jacques Rousseau).

For this assignment, please examine the role of the Belgian doctor

Find the probability that a normal standard variable is less than or equal 0

Problem

1. Find the probability that a normal standard variable is less than or equal 0.

2. Given a normal distribution with  = 3 and  = 0.5, find the probability that X assumes

a value less than or equal 2.3.

Problem

9 friends decide to “go for a drink” after an exam. What is the probability that the waitress will refuse to serve alcoholic beverages to only 2 minors if she randomly checks the IDs of 5 students from among 9 students of which 4 are not of legal age?

What are some actions Ben needs to take to make his facility accessible to people with disabilities? He especially wants to know which individuals with disabilities he needs to accommodate and which he may not have to.

Ben & Jerry’s Ice Cream Company recently repurchased their ice cream company back from Unilever. As a small local company and under the auspices of Unilever, B&J had always accommodated people with disabilities. In its plant in Burlington, Vermont, the company has a museum open to the public.
Ben Cohen (of Ben & Jerry’s) called for assistance. He wants to make sure the museum end of the B&J factory is accessible to visitors with disabilities. Some important details about the factory include:
The factory is about 30 years old and has not been renovated since it was built, but the company is now thinking about updating the facility
There are three parts of the facility: (a) a museum and store (b) the factory that has public-viewing areas; and (c) the back of the factory that is only accessible to employees
Members of the public who visit the facility have the opportunity to take a guided tour of factory led by a B&J Flavor Expert
The store that is attached to the museum has 5 aisles, 2 check-out counters, three-steps to get in and 10 parking spaces
Ben would like to know what are the ways he needs to make the museum accessible to people with disabilities. Ben is aware that he is going to need to spend money on this endeavor, but he did mention that the museum has not been receiving as many visitors as it had in past years and as a result has taken a financial hit. He also thought it was important to tell you that he has seen visitors at the museum who use wheelchairs and have visual impairments. However, he claims to have never had an individual who was deaf or hard of hearing.
Questions:
1. What are some actions Ben needs to take to make his facility accessible to people with disabilities? He especially wants to know which individuals with disabilities he needs to accommodate and which he may not have to.
2. Would your answer change if the company undertook major renovations to the whole complex? If it built a whole new factory and museum?
3. Do you think the ADA is too tough on businesses? Should the ADA be amended to include a notice requirement to give businesses a chance to fix accessibility issues before they can be sued?

Podcast Response

https://www.wnycstudios.org/podcasts/radiolab/segments/91692-the-scratch

Listen to the Radiolab podcast linked above and write a response to the following questions.

1. What is Toxoplasma gondii and where does it live?
2. What do rats have to do with this organism?
3. Describe the potential connection that is discussed between T. gondii and schizophrenia? What about car accidents?
4. Robert Sapolsky comments about the idea of biology lurking in the background and free will being suspect. What do you think he means and what are your thoughts about it?