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Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). Explain which types of segmentation strategy are used in the advertisements and why. Evaluate how effectively the advertisement utilizes creative strategy.
Create an Opening Statement to this prompt as the Defense or Prosecution.
When Trina Thompson of New York was unable to find a suitable job following graduation from Monroe College, she filed a $72,000 case in 2009 against her Alma Mater. Thompson, who graduated with a 2.7 GPA, claimed the college’s career services department didn’t provide sufficient help with her job search and gave preferential treatment to students with excellent grades. She sought to regain the $70,000 she had spent on tuition for her bachelor’s degree in information technology plus an extra $2,000 for the stress caused during her three-month job search.
Research the oil and gas industry literature and respond to the following question:
1. (a) What new skills must a petroleum engineer have to work in today’s industry? Provide two examples and fully describe them.
(b) How can the petroleum engineer obtain these new skills before employment and after employment?
Write a reflection on the technology tools you used in this course.
Describe any tools you learned about from your research and discussions throughout this course. How do you see yourself using them in the classroom?
Express your thoughts on the prevalence of technology in elementary school classrooms. Do you feel positive about the directions its heading? How comfortable are you with technology in general?
Read the article by Neil Andersson and his colleagues (2009). This is a study of domestic violence in Pakistan that uniquely combines survey methods and field research.
Andersson et al., 2009 (domestic violence survey in Pakistan).pdf
After reading the article, answer the following questions:
1. What is the research question that the study investigates?
2. Which of the 4 types of research (exploratory, descriptive, explanatory, evaluation) does it represent? Explain how you arrived at the answer.
3. What type of probability sampling did the survey employ?
4. Explain why it is important to use this type of probability sampling for this type of study.
5. What did the researchers do to increase the likelihood of honest answers about such a sensitive topic as domestic violence? Discuss each of the following aspects:
5a) survey design,
5b) survey administration,
5c) training of interviewers.
6. What elements of this survey research overlap with field research?
7. How do the researchers address the potential ethical problems of this study? Address each of the following domains:
7a) privacy and safety of the respondents,
7b) safety and emotional burnout of the interviewers,
7c) any additional ethical concerns.
8. What are the study results? How do the researchers interpret their findings?
9. What factors are found to increase the likelihood of domestic abuse in Pakistan?
10. Which population would you generalize these findings to? Why?
Continue to order
Respond to one of the following discussion questions. List all references in APA format.
Discussion Question 1
Based on the following titles of research studies, identify what you believe to be the methodology, design, and rationale of the studies. You also need to provide a rationale for your assertions.
Exploring the rate of seasonal-pattern depression in an Inuit community
Democracy in America
The relationship between compassion fatigue and burnout among critical care nurses
Two drugs for Alzheimer’s show promise
Evaluating technology with student success
Factors that influence weight control among women
The meaning of living with brain injury and stroke 10 years after the injury
Exploring the beliefs of healing among Aborigines
Discussion Question 2
Use the South University Online Library to research workforce issues and patient safety. Select one of the suggested references listed below.
Based on your research, select an article and complete the following tasks:
Identify and describe the research problems, purpose, objectives, and hypothesis of the research.
Evaluate the credibility and validity of the study.
Suggested References:
Ko, E., Nelson-Becker, H., Park, Y., & Shin, M. (2013). End-of-Life decision making in older Korean adults: Concerns, preferences, and expectations.Educational Gerontology, 39(2), 71–81.
Roulston, A., Bickerstaff, D., Haynes, T., Rutherford, L., & Jones, L. (2012). A pilot study to evaluate an outpatient service for people with advanced lung cancer. International Journal of Palliative Nursing, 18(5),225–233.
Raurell-Torreda, M., Olivet-Pujol, J., Romero-Collado, A., MalagonAguilera, M. C., Patino-Maso, J., & Baltasar-Bague, A. (2014). Case-based learning and simulation: Useful tools to enhance nurses? education? Nonrandomized controlled trial. Journal of Nursing Scholarship, 47(1), 34-42.
Shisana, O., Rice, K., Zungu, N., & Zuma, K. (2010). Gender and poverty in South Africa in the era of HIV/AIDS: A quantitative study. Journal of
Women’s Health (15409996), 19(1), 39–46.
Layoffs
You are the Senior Vice-President (SVP) of Human Resources for a financial software company that has 7,500 employees. In the past, the company has focused on selling a software product, AccountSoft, to large accounting firms. However, AccountSoft has suffered declining sales for the past two years, and management has decided to change the focus of the company to sell to small businesses and individuals. Because AccountSoft no longer fits with the new mission of the company, it will be sold to another financial software company—Accounting Support Services, Inc. (ASS).
The sale of AccountSoft to Accounting Support Services will affect two groups of employees in the AccountSoft division. Software developers will transfer to the acquiring firm, but the sales and marketing staff (about 150 people) will be leaving. This was the agreement with Accounting Support Services as part of the acquisition deal.
To announce the change in company mission, the sale of AccountSoft, and the upcoming layoffs, you advise the CEO to send an email to all employees. You are tasked with writing the email that will be sent. In addition, you will have individual conversations with employees who will be affected by the layoffs.
Write the memo to communicate the decision clearly and help employees understand and accept the change.
Audience
Though you are writing to all 7,500 employees, the sale of AccountSoft will not affect everyone the same. Two percent of all employees will be laid off and an unknown number will be transferred to Accounting Support Services. The remainder will remain with the company, but will need to understand how the change will affect their jobs.
Purpose
Your purpose is to communicate the decision, the facts that led up to the decision, the employees who will be affected by the decision, and future company plans to all remaining employees. Be sure to include specific dates when the changes will occur.
Structure
Structure the “bad news” indirectly. Include at least four paragraphs. The first paragraph will be the context or buffer, the second will be the explanation, the third will contain the bad news, and the fourth will contain the goodwill close.
Style
When conveying bad news, tone is important. Choose a style that is clear and informative, positive and respectful. Consider the reaction to your choice of words conveying the bad news. For example, imagine the difference between saying “unfortunately, valuable employees will be laid off” versus “excess employees will be dumped.”
Select one (1) of the following topics.
1. “Does Drone Journalism Challenge Journalistic Norms of Privacy?”
2. “Are Twitter and Other Social Media a Good Source of Political Information?”
Imagine that you are running for a state office (e.g., governor, senator, or Congressional representative) and you have to prepare a position paper for a debate on controversial issues in the news.
Remember that you are addressing a significant segment of your state’s population and you want to be elected to public office, so your topic will have to have a broad appeal, such as public trust and the media, the loss of privacy, safeguarding the First Amendment, online harassment, and the dangers of privatizing public information, among other topics from those chapters.
You will want your position paper to demonstrate critical thinking, sound logic, valid claims, personal passion, and credible support that is cited correctly because the paper will be provided to the news media before the debate and will be scrutinized by the media and reported on regarding these criteria.
Write a paper in which you:
Introduce your position using a thesis statement in the first paragraph, including a quote, question, or statistic from your reliable sources and an overview of the main points you will cover. (It’s important to grab the audience’s interest and inform the audience of what the main and support points are.)
Provide two or three (2-3) major points to support your thesis statement. (Put each major point in a separate paragraph.)
Provide one (1) paragraph in which you identify and answer an expected argument against your view.
Organize arguments and support your claims effectively.
Demonstrate personal passion for your position and critical thinking with persuasive language, sound logic, valid claims, and credible support for the claims.
Provide two to three (2-3) credible and reliable sources (in addition to the textbook) about current events, which have been published in the last five (5) years and are cited correctly in the position paper. (Wikipedia, dictionaries, and encyclopedias are unacceptable and will not count toward your number of credible sources.)
Imagine you work for an organization that is applying for a grant to develop an educational workshop series for youth interested in women’s social issues and literature. You are approached, due to your participation in this course, to take a leadership role in preparing the grant. In order to be eligible for the grant, you need to speak to progress that has been made in regard to an issue of importance to women.
In this week’s Discussion, you assess the progress of a social change topic concerning women to determine future priorities.
To prepare for this Discussion:
Review Shange’s work as it relates to topics covered in this course.
Choose one social change issue that relates to one of the following themes from this course: work, family and community, health and well-being, or education.
Consider women’s historical and contemporary experiences of the particular issue you have chosen.
Consider the progress that has been made related to the issue you chose.
Consider your own vision of social change and how it might have changed or been enhanced during this course.
What actions could be taken by ordinary citizens to address current concerns for women in the topic area chosen?
Consider the role that women’s literature has played in impacting social change issues.
With these thoughts in mind:
Post an assessment of the progress of the social change issue you have chosen. Justify your claim using Shange’s work and other resources from throughout the course to provide evidence. With this in mind, briefly respond to this question: “Why is it valuable to study women’s literature as a distinct genre?”
PART 1
It can be argued that short-term exposure to stress is adaptive and can increase positive performance. Long-term exposure to stress is considered maladaptive, yet common, in our society. Describe how stress can be adaptive and its effects on the brain versus how stress can be maladaptive and its effects on the brain. Please support your answers using scholarly research addressing stress with regard to physiological functioning.
PART 2
Provide one example of a learning disorder or a memory disorder that you would find in the Diagnostic Statistical Manual 5 (DSM5) ? Describe the specific disorder you have selected including presentation and symptoms. What are some methods or instruments that could be used to help a therapist determine this diagnosis?
PART 3
Review this week’s course materials and learning activities, and reflect on your learning so far this week. Respond to one or more of the following prompts:
Provide citation and reference to the material(s) you discuss. Describe what you found interesting regarding this topic, and why.
Describe how you will apply that learning in your daily life, including your work life.
Describe what may be unclear to you, and what you would like to learn