Create an offensive marketing plan

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Read the case study, Stopping Outshopping [PDF] (attached). Then, use the Internet to research similar marketing strategies in the health care industry.
Assignment Instructions
Your task is to create an offensive marketing plan for Scarlet Hospital. The competition has already created a marketing plan that advertises in your area, so your marketing plan should reflect that.
Review Philip Kotler?s Marketing Plan to understand what you will need to include in your plan.
You may want to watch some of the videos found in the LinkedIn Learning course, Writing a Marketing Plan, (https://www.linkedin.com/learning/writing-a-marketing-plan-2/unlock-the-power-of-a-written-marketing-plan?autoplay=true&u=57878161) to get specifics on the different parts of a plan.
You may also want to review the article 8 Important Steps to Successfully Implement Your Marketing Plan. (https://flybluekite.com/how-to-implement-your-marketing-plan/)
Your plan should be 4?6 pages and include the following eight sections:ÿ

An Executive Summary and Table of Contents that summarizes the key points of the marketing plan including any recommendations and strategies and has an itemized table of contents for the plan that make each of the sections easy to find.
An explanation of the Current Marketing Situation that determines whether Scarlet Hospital is ready to fully compete aggressively based on market research, and existing marketing plan.
An Opportunity and Issue Analysis that assesses the existing marketing plan, while making recommendations on the directionÿScarletÿHospitalÿshould follow.ÿIt should also include a review of the Scarlet hospitalÿstrategy for assessing the potential for a change or enhancementÿto generateÿrevenue.
Objectives for an offensive marketing plan using techniques likeÿmarketÿpenetration, market developmentÿandÿproduct development.
A Market Strategy that proposes a one-page offensive strategy (such asÿcommunication, branding, or innovation) that Scarlet Hospital should deploy in order to turn the table onÿopposingÿhealth care providers and improve its competitive marketing position.
An outline of Action Programs that can be put in place byÿScarlet Hospitalÿtoÿprotect its market share and thus decrease the chance of losing patients to other institutions. Action programs should also reflect an awareness of the current events that contribute to the risk of losing patients to other institutions.
Financial Projections that allow Scarlet Hospitalÿto determineÿif any financial reinforcement is needed for the offensiveÿmarketing strategy.
Implementation Controls that include a review of the marketing team?s plan, communication and project timeline to ensure those pieces contribute to the success of the marketing strategy being implemented. ÿ

Use 3 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides. These sources can be the last page of the plan.

A business case definition: documentation detailing the requirements

A Business Case Definition:ÿÿDocumentation detailing the requirements to move an idea from conceptualization to project initiation.
For this assignment, I want you to compare and contrast a Business Case and a Business Plan.ÿÿ Include definitions and applications.ÿÿ Also please explore business case templates. The above definition of a business case is mine, if you would like to offer a different definition as part of your assignment, please do so, but of course you will defend it therein. There are examples of Business Case Templates located in the readings for this course. There are also some links provided. Please review other web sites of relevance and indicate those you use.
The paper should be from 4 to 6 pages in length.ÿ Select a business case template that you like and tell me why you selected that business case template. I want you to reference at least three different business case templates and select the one you believe to be the best. Include the one, or URL for it, with your paper. You should reference the others that you evaluated to come to your conclusion.

Accounting assignment – please do not bid if your are not familiar

Assignment must be completed by 2/26/23 by 8pm EST

Scenario
You were recently hired as an entry-level bookkeeper for a service business that recently opened. This is the first month in operation for the business and your first task is to record business transactions for their first month using the source documents and transaction data the owner will provide to you. Because this is a small business that does not use computerized accounting, you will apply the accounting cycle in Excel to record transactions and generate financial reporting results for the owner.
Directions

Company Accounting Workbook

Use accepted accounting principles to follow and record your business transactions for a one-month period from the first step of the accounting cycle through the reporting process. You will build on the workbook you created in Milestones One and Two, or you may start over with the blank Company Accounting Workbook Template (linked below in the What to Submit section), incorporating instructor feedback where applicable. After you complete your workbook, you will prepare a summary report of your work.
Your completed accounting workbook will consist of journal entries for each transaction and postings of transactions to account ledgers. You will develop a trial balance from the ledger balances, and use these balances to prepare the income statement, statement of owner’s equity, and the balance sheet. After the preparation of the financial statements, closing entries will be entered to transfer earnings to equity and prepare temporary accounts for the new accounting period.
Use the instructions below to complete your workbook. Specifically, you must address the following rubric criteria:

Record Financial Data: Use accepted accounting principles to accurately capture business transactions for the month using the data provided in the accounting data appendix (linked in the Supporting Materials section). You will need to address the following: ÿ

Accuracy: Prepare entries that are accurate in that they fully reflect the appropriate information.
Completeness: Prepare entries that are complete for the month, including transferring posted entries to T accounts.
Unadjusted Trial Balance: Prepare the unadjusted trial balance portion of the ?Trial Balance? tab of the company accounting workbook, ensuring that the total debits and credits match.

Financial Statements: Create financial statements using appropriate methods based on accepted accounting principles. Be sure to prepare these financial statements in the order listed, as there are important interdependencies among them. Finalize the process by closing temporary accounts.

Income Statement: Prepare the income statement using the adjusted trial balance.
Statement of Owner?s Equity: Prepare the statement of owner?s equity using the adjusted trial balance.
Balance Sheet Assets: Prepare the balance sheet asset entries using the adjusted trial balance.
Balance Sheet Liabilities: Prepare the balance sheet liabilities entries using the adjusted trial balance.
Closing Entries: Complete the ?Closing Entries? tab of the company accounting workbook by closing all temporary income statement amounts to create closing entries.

Summary Report

After you have finished preparing all the financial statements, analyze the statements and write a short report summarizing your findings. Use the template provided in the What to Submit section to complete your report. There is also a Final Project Walkthrough video available in Supporting Materials that will provide guidance for completing your template. In addition to the financial statement results, the owners have requested that you provide them with additional information as further growth is anticipated. They would like more input from you to support the best possible decisions for the business.
In addition, the owners are requesting that you provide them with some suggestions on simple internal controls they can integrate to ensure protection of company assets, and accuracy in the company’s financial data. The owners are also considering acquiring more long-term/fixed assets, such as vehicles, equipment, buildings, and so on. They would like your input on the different options available for depreciation of these costs. Adding sales of product is also a consideration for expansion. The owners want to know what accounting considerations will be involved with this change.

Summary: Write a summary of what the financial statements indicate about the company?s financial health and performance.

Purpose: Discuss the accounting process and the resulting financial statements as they relate to meeting the informational needs of the user.
Process: Explain the process used to produce accurate account balances and financial statements from the individual transaction data.

Consider what is being communicated through each of the financial statements you prepared (income statement, statement of equity and balance sheet) and how this information will be used in business decision making and planning.

Analysis: Explain the company?s cash position, its net income as a percentage of sales, and its current liabilities to current assets position.
Results: Discuss the results regarding profitability of the first month of operations.

Consider how well the company is positioned to meet current liabilities.
Be sure to include the percentage of revenues that result in profit/net income and the current ratio when discussing profitability and liquidity based on the recorded month?s results.
Consider key points in your observations of results: is the company operating profitably (what percent of revenues result in profit/net income)? How well-poised are they to meet liabilities (discuss liquidity and current ratio)?

Recommendations: Recommend a simple system of controls that can be implemented to ensure protection of company assets and the accuracy and integrity of their financial data as they anticipate further growth.

Consider additional controls that will support the potential for adding merchandise and additional assets with business growth/expansion.

Asset Valuation: Discuss the treatment of current and long-term assets on the balance sheet.

Discuss at least two different methods of depreciation. Consider how the methods of depreciation will be determined.
Discuss how LIFO, FIFO, and average methods will differ and provide examples of types of applicable merchandising.
Consider how accounting will change with the addition of merchandise inventory.

What to Submit
To complete this project, you must submit the following:
Company Accounting WorkbookYour workbook should be completed and submitted as a Microsoft Excel file based on the template provided.
Project Summary ReportUse this template to submit a 1- to 2-page Word document summarizing the financial statements you created.

Evaluating research | Social Science homework help

500 words
For this discussion, find a program evaluation article that is peer-reviewed and includes a methodology and results section. In your post:

Describe research questions, design, and the findings.
Explain the statistical tests used and how the authorsÿinterpreted the findings.
Critique the article.

Note that your post should be substantive and be 500?750 words. It should be well-organized and proofread.

Reflection on ethnocentrism and cultural relativism

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Post 200?250 words providing examples of ethnocentrism and cultural relativism in your immediate environment and your experiences, addressing the following:

How does ethnocentrism lead to prejudice and discrimination?
Provide an example from your personal life or your observation of the world around you.
Identify the aspects of ethnocentrism and cultural relativism in your example.
How can ethnocentrism be avoided to create a culturally sensitive environment?
Sociology: Understanding and changing the social world. (2016). University of Minnesota Libraries Publishing. https://open.lib.umn.edu/sociology/

Chapter 11: Gender and Gender Inequality

Chapter 11: Gender and Gender Inequality

Chapter 8: Social Stratification

Bureau of International Information Programs. (n.d.). Global women?s issues: Women in the world todayLinks to an external site.. Pressbooks. https://opentextbc.ca/womenintheworld/front-matter/about-the-extended-version/
Chapter 8: Institutional Mechanisms for the Advancement of WomenLinks to an external site.https://opentextbc.ca/womenintheworld/chapter/chapter-8-institutional-mechanisms-for-the-advancement-of-women/
Kennedy, V. (2018). Beyond race: Cultural influences on human social life Download Beyond race: Cultural influences on human social life. https://open.umn.edu/opentextbooks/textbooks?term=beyong+race&commit=Go

Module 3 ?Cultural Power? (pp. 25?33)
Note: Please read Module 3 ?Cultural Power? on pages 33-43.Credit Line: Beyond Race: Cultural Influences on Human Social Life by Vera Kennedy, West Hill College Lemoore is licensed under CC BY-NC-SA 4.0

Media
Media
Media

Global citizen al | Management homework help

Importance of Becoming a Global Citizen
[WLOs: 1, 2, 3, 4, 5] [CLOs: 1, 2, 3, 4, 5]
Prepare:
Prior to beginning work on this assignment, read the A Model of Global Citizenship: Antecedents and Outcomesÿ(Links to an external site.) article and watch the Globalization at a Crossroadsÿ(Links to an external site.) video. Go to the UAGC Library and locate one additional source on global citizenship that will help support your viewpoint, or you may choose one of the following articles found in the Week 1 Required Resources:
Reflect: Please take some time to reflect on how the concept of global citizenship has shaped your identity and think about how being a global citizen has made you a better person in your community.
Write: Use the Week 1 Example Assignment Guide Download Week 1 Example Assignment Guidewhen addressing the following prompts:

Describe and explain a clear distinction between ?globalism? and ?globalization? after viewing the video and reading the article.
Describe how being a global citizen in the world of advanced technology can be beneficial to your success in meeting your personal, academic, and professional goals.
Explain why there has been disagreement between theorists about the definition of global citizenship and develop your own definition of global citizenship after reading the article by Reysen and Katzarska-Miller.
Choose two of the six outcomes of global citizenship from the article (i.e., intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world).

Explain why those two outcomes are the most important in becoming a global citizen compared to the others.

Describe at least two personal examples or events in your life that illustrate the development of global citizenship based on the two outcomes you chose.
Identify two specific general education courses.

Explain how each course influenced you to become a global citizen.

The Importance of Becoming a Global Citizen

Must be 750 to 850 words in length (not including title and references pages) and formatted according to APA style, as outlined in the UAGC Writing Center?s APA Style resource.ÿ(Links to an external site.)
Must include a separate title page with the following:

Title of paper
Student?s name
Course name and number
Instructor?s name
Date submitted

For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013ÿ(Links to an external site.).
Must utilize academic voice. See the Academic Voiceÿ(Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

Must use at least one credible source in addition to the two required sources (video and article).

Must document in APA style any information used from sources, as outlined in the UAGC Writing Center?s In-Text Citation Guideÿ(Links to an external site.).

Mexico: our lady of guadeloupe/ myth

topic Mexico: Our Lady of Guadeloupe
Most stories can be found in this online book:ÿ The World of Myth by David LeemingLinks to an external site.
Use this PowerPoint as your model: is attached below https://ebookcentral.proquest.com/lib/valencia-ebooks/detail.action?docID=1100071&pq-origsite=primo#ÿ

Use the archetype your chosen god/goddess is listed under on the topic choice list (previous page).ÿ The story you choose must reflect their archetype.ÿ Example: Hermes is a trickster; the appropriate story to tell is what makes him a trickster.ÿ

attached is an example file my presentation should look like that but with te topic mexico our lady of guadeloupeÿ
Please follow the instructions, be original and use nude colors and pretty to the power point presentation

NYU Taiwans Historical and Sociopolitical Contexts Analysis Essay

Research Questions: What Makes the Taiwan Film of your choice special? How so?Choose one film that haven?t been e-screened inthis quarter? Research Questions: What Makes the TaiwanFilm of your choice special? How so?? Focus: Narrative Structure/Camera Work/Castand Acting/Significance/Audience reception (30%)? Argument and Counter-argument (20%)? Textual Analysis and Evidence (30%)? Current Scholarship and Works Cited (20%)Suggested Paper Themes? Corridor, Gateway, Threshold, and Rites ofPassage? Wall; Window; Door; Billboard? Eye; Lenses; Mirror? Historical or Socio-political Contexts? Urban Youth Culture; Counter Culture? Gender at the CrossroadDo Not Begin Like this? ?Taiwan films are all about love and family values,true emotions of human beings.?? ?Ang Lee won at least two best director awards;he was born in Taiwan with his dad as theprincipal of the prestigious Tainan First HighSchool.?? ?At first I didn?t particularly like the films by TsaiMing-liang, but watching several student videos inTsai?s style, I began to think perhaps Tsai couldbe the one for my term paper.?One Student States? Brighter Summer Day and Blue Gate Crossingprovide opposite views and images of schoolauthority, with the former on absolute control whilethe latter about the lack thereof. In term ofhistorical contexts, narrative structure, tone, andgender politics, the two films are very different.? Argument(Originality and Insight)/TextualEvidence and Scholarship/Structure and WritingBetter Start like This? ?For my essay, I want to compare/contrast Dear Ex andEat Drink Man Woman for their portrayal ofdysfunctional Taiwanese families, since both filmsfeature a clash between parent and child. Both exploremodernity but in different ways . . . .?? 3 External Sources (integrated into discussion)? ?MLA Format? (Heading; Sample, etc.? Consult Benjamin Dreyer, Dreyer?s English (2019)Revision Checklist? 1. Does the paper begin in a way that draws the readerinto the paper while introducing the topic?? 2. Does the introduction provide some generaloverview that leads up to the thesis?? 3. Do your supporting paragraphs relate back to yourthesis, so that the paper has a clear focus?? 4. Do your body paragraphs connect logically, withsmooth transitions between them?? 5. Do your supporting paragraphs have a goodbalance between general points and specific, concreteevidence?Revision Checklist? 6. If you’ve used secondary sources for your evidence, do youattribute them adequately to avoid any suspicion of plagiarism?? 7. If you’ve used quotations extensively, have you avoidedhaving quoted material overpower your own writing?? 8. Does your last paragraph give your readers something to thinkabout rather than merely restate what you’ve already saidelsewhere in the essay?? 9. Have you chosen your words aptly and sometimes inventively,avoiding clich‚s and overused phrases?? 10. Have you proofread carefully, to catch any grammaticalproblems or spelling errors?

Field experience a: leadership and collaboration | Methods of Teaching Math to Students with Mild to Moderate Disabilities

Actively observe, interview, and collaborate with the mentor teacher, paraeducator, or aid who currently teaches math in a middle school classroom (Grades 6-8), about collaboration in the inclusive/mainstream classroom.
Your observations should address the following:

Roles of special education teachers, general education teachers, and students with disabilities in the inclusive setting
Opportunities to demonstrate leadership while collaborating in each specified role
Leadership opportunities to collaborate outside of the classroom, for each specified role
Collaboration models that have been successful for each teacher, taking into consideration student needs
Ways to create and maintain safe, inclusive, and culturally responsive learning environments to engage individuals with disabilities in meaningful learning activities and social interaction
Advantages and disadvantages of collaborating while teaching math

Use any remaining field experience hours to assist the teacher in providing instruction and support to the class.
In 250-500 words, summarize and reflect upon your conversations, observations, and instructional experiences. Explain how you will use your findings in your future professional practice.