Name three distinct market segments at UWF. What different generic marketing offerings (product, service, event, etc.) would be attractive to each of these market segments?
Name three distinct market segments at UWF. What different generic marketing offerings (product, service, event, etc.) would be attractive to each of these market segments?This is an example from the textbook:All customer needs: Transport a person from point A to point BGeneric market: “People transportation market”Broad product market: Bicycle-riders marketOther different generic transportation markets could be: (1) “Animal transportation market” (i.e., trailor for taking horses to the horse track); or (2) “Food transportation market” (i.e., bakery truck transporting baked goods to a restaurant.)
