Consider the different ways to segment markets and apply those to a real-life example.
Consider the different ways to segment markets and apply those to a real-life example.
Think about a group of people that you have worked with in the past (it could either be
work colleagues, or classmates, etc.). Can you classify them into different segments with
specific names of segments? What is your major segmentation variable? Could you effectively
market products to these segments?
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