Develop a distribution and promotional marketing plan for the launch of a new product.
Develop a distribution and promotional marketing plan for the launch of a new product. Assume the company does not have the resources for an extensive advertising campaign you will have to rely on the strategies and tactics that we discussed yesterday. Consider the pros and cons of different alternative approaches.
You can choose between
A new pot that tells you when the food in it is ready to eat
A backpack that keeps all the contents at room temperature no matter what the temp is outside
A frozen Greek yogurt dessert
A designer handbag that is made of bamboo
