Create a table or brief outline identifying the internal and external publics involved in the case study.

Select one of the following case studies located in The Practice of Public Relations.

Walmart’s Bribery Shutdown, Chapter 3
Answer and prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.

Create a table or brief outline identifying the internal and external publics involved in the case study.
Expand on the table/outline created in #1 and add: What public relations communications tools and techniques were used to inform, influence and motivate the public(s)?
What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples.
How could the message have been communicated more effectively? Discuss at least two tools that could have been used to improve the effectiveness of the public relations communications.