Evaluate the implications of digital technology on buyer behaviour, marketing strategy and customer relationships.

A digital marketing strategic plan for abc,

Learning Objectives Assessed
Evaluate the implications of digital technology on buyer behaviour, marketing strategy and customer relationships.
Assess various digital tools and technologies and identify the most appropriate tool(s) to support specific marketing objectives and strategies.
Demonstrate an understanding of the theory and frameworks that inform the development of a digital strategy.
Design and measure the effectiveness of digital marketing campaigns.
Demonstrate skill in the communication of digital marketing concepts and strategies.
Assignment Details
In this assessment task, you will implement the strategic plan you developed in assessment task one. You need to submit a professionally formatted portfolio with links to the digital resources you built. The portfolio must include:

URL links, screenshots and other points of evidence of your implementations.
Short reflections on how your implementations performed following your plan (assessment task one).
Evidence of feedback/comments from your SME/mentor on your implementations.
A visualisation of your implementations in the form of a video and/or Pecha Kucha (PK presentation.