Discuss the 4 P’s of marketing in your organization Discuss the 5 P’s of healthcare marketing in your organization Create mission and vision statements Develop codes of professional conduct which support social responsibility in your select healthcare field

In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your healthcare organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.

Discuss the 4 P’s of marketing in your organization
Discuss the 5 P’s of healthcare marketing in your organization
Create mission and vision statements
Develop codes of professional conduct which support social responsibility in your select healthcare field
Record a 30-second radio announcement (using a free online voice recorder such as vocaroo.com). You will provide the audio link to your instructor on a separate page in your marketing package.
Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package.