Individual Marketing Assignment

Please answer all three (equally-weighted) questions – remembering to integrate elements from the course concepts to justify your answers.
Imagine that you are the Marketing Director for a UAE company producing savoury snacks and you are considering entering the market in Oman.
1. Explain how you would collect market research to see whether there was sufficient market potential to expand into Oman
2. Discuss what considerations you would have when segmenting the market for savoury snacks in Oman, and how would you try to reach these different segments using distribution channels
3. Discuss whether you would choose to export directly to Oman, enter a joint venture with a local firm or build for a greenfield production facility in Oman