Targeting the Funnel

The method of defining a value to each online touch-point is referred to as attribution modelling. This is a critical step in measuring and ensuring the successful allocation of resources across the marketing tactics and channels used within a digital marketing strategy. If a company wants to run a branding and awareness campaign, which attribution model should the company use and why?
1. Post your answer in the discussion topic. In one paragraph, explain which attribution model you would recommend to a company that wants to run a branding and awareness campaign.