MEDIA PLANNING – MARKETING

Prompt: Read the Taco Bell (see links in the uploaded document)campaign and address the following topics:
Problem and Goal: What problem was Taco Bell trying to solve or what opportunity were they trying to capitalize on?
Solution: What was the solution?
Audience: Who was the target audience? What channels were used in the campaign?
Media Plan: Work backward to deconstruct the Taco Bell media plan. What types of content were used in the campaign?
Results/KPIs: What KPIs were used to measure success? What were the results of the campaign?
Recommendations: How could they improve or extend the campaign further?