BRINGING ABOUT STRATEGIC CHANGE IN A COMPANY

Requirements:

You should be able to complete this assignment in eight to 10 pages, double-spaced.
Submit your paper using a real company. Apply Kotter’s model to a real organization and define the problem and what triggered the change. You need to address all the questions in the assignment. You can use a change effort at a company of your choosing but I won’t accept a made-up company or situation. I want you to submit the exact citations regarding where you got the information about the company and the change effort. There is no need to include any irrelevant material outside of material attached from class information.

Assignment:

In the final paper, you are to apply what you have learned about strategic change to a change effort in your organization. The change effort can be one that you want to make in the future, one that is currently taking place in the organization, or one that was attempted in the past but was unsuccessful.

The content of your final paper will vary depending on whether you are using a future, current, or past change effort.

Future change: What needs to occur at each step to make sure the change is successful? What is the plan?
Current change: Where are you in the change process? What has gone right/wrong at each step? What needs to be done to make sure the change effort succeeds?
Past change: Where did the change effort fail and why? What would you have done differently at each step in the model?

Be sure to address the following.

Background

Briefly describe the organization.
Describe in some depth what the change effort entails.
State up front whether the change you are going to present is a past change, current change, or future change effort.
Problem Definition

What is/was the current situation?
What is/was the desired outcome once the change is/was in place?
What triggered the change?

Change Process

Using Kotter’s model, describe all eight steps in the change process as they apply to the change effort you identified above.

For each step in the model:

Describe the step briefly.
Describe what should/did/didn’t occur.
Describe who should be/was/wasn’t involved.
Describe what the results should be/were for the step.
Describe what will need to be done to make sure the change effort is successful.
If this was a past change effort, what should be done next time to make sure it does not fail?

If this is a current change effort, what do you need to do to get the change effort back on track?

If this is a future change effort, what would be the most important thing you need to do to ensure success?