International Marketing plan for Kicks

International Marketing plan for International Kicks
I. Executive Summary
II. Mission Statement
III. Vision Statement
IV. Description of the business
V. Marketing Goals
VI. Market Analysis
. Porter’s 5 forces
. PESTEL Analysis
VII. SWOT Analysis
VIII. Market Research
IX. Competition
X. Marketing Strategy
XI. Strategic Marketing (STP for the international
market/country selected)
. Marketing Objectives
. Market Segmentation
. Target Market Segment
. Positioning
XII. Operational Marketing (marketing mix for the
international market/country selected)
. Product strategies
. Price strategies
. Place strategies
. Promotion strategies
XIII. Financials (for the international market/country
selected)
. Sales Forecast
. Expenses Forecast
. Marketing contribution
XIV. Method(s) of measuring results
References (mandatory)

My business is an export sneaker resell business where I will acquire large amounts of highly sought after
designer and athletic sneakers in the United States and resell them to customers across Asia and Europe.
The name of my business is International Kicks. Initially I will be the only seller, but I am interested in
building business relationships with individuals in my areas of operation that will manage local distribution.
Eventually, as the business grows, the plan is to attract the capital necessary to launch brick and mortar
locations in London, France, Japan, and China.
The sneaker business is one which I’m extremely passionate about and have been involved in, as a smallscale
sneaker reseller, for over 10 years. My areas of operation represent the best location to acquire
merchandise, and the best markets, in regard to demand, for highly sought-after sneakers. The United
States, specifically New York City, is undoubtingly the best place in the world to acquire sneakers because
of the availability factor. And, London, Paris, China, and Japan are the locations outside of the United
stated with the highest demand for designer sneakers. This is driven by extremely high demand and
extremely low supply.
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Write a paper detailing the marketing plan for
the product/service you have selected to introduce in the international market (country) that you think have
the highest chances to succeed.