Prepare a written case analysis of a company

A case analysis is just that, it is not a restatement of the facts, or a summary of the history of the company or its products or services. You could assume that I am the CEO of the company and that I have asked you in as a consultant. You can assume that I know management/finance/marketing concepts/matrices therefore you don’t have to explain them. I want your thoughts, opinions, recommendations on the case assigned.

You should have 6 major headings for your report
Step 1: 1st Heading: Mission & Vision
Evaluate the company’s vision and mission statements. (See Chapter 2) Find it in the text material, on the company’s Web site, their annual report, or elsewhere. Does it have the necessary components? What would it take to improve these statements? Propose one (vision/mission) if the company doesn’t currently have one.
Step 2: 2nd Heading: Internal Assessment
Conduct an internal assessment. (See Chapter 4) Analyze the company’s financial condition. Look at yearly trends, not just the past quarter. Discuss the highlights of that analysis using $’s or %’s, especially the good and bad ratios, trends, current status. How has the company’s stock performed over the years?

Construct an Internal Factor Evaluation Matrix (IFE). Discuss some of the more important factors in the matrix.

Evaluate the company’s marketing strategies (4P’s) as they are now. A Boston Consulting Group Matrix, market positioning map, market segmentation analysis, or geographic map might be appropriate here. Discuss the important findings of each.

Step 3: 3rd Heading: External Assessment
Conduct an external assessment. (See Chapter 3) Identify and contrast the company’s major competitor(s). Compare market share. Construct a Competitive Profile Matrix (CPM), include 7-10 factors and compare to one other major competitor.

What are some key industry trends affecting the company? Are they negative or positive for the company/industry?

Construct an External Factor Evaluation Matrix (EFE). Discuss some of the more important factors in the matrix.

Step 4: 4th Heading: Strategic Options
Formulate possible strategies. (See Chapter’s 5 & 6) Construct a SWOT Matrix. Generate SO, WO, ST, and WT possible strategies. What quadrant would the company be in a Grand Strategy Matrix? Why? As a result, what might be some specific strategies the company might take?

If there are two (use only two) mutually exclusive major strategic possibilities, use a Quantitative Strategic Planning Matrix (QSPM) to identify the better one.

Step 5: 5th Heading: Recommendations
Present your recommendations. Remember this is an important part of your analysis, and probably the most difficult. You should have a number of various recommendations to make. Some major, some minor, some to be done immediately, some over an extended period of time. Just as important is your justification for your recommendations, discuss those.

Step 6: 6th Heading: Update
Provide an update of the company. Anything of note recently?