In order to avoid litigation, marketers involved in real-time marketing must:

In order to avoid litigation, marketers involved in real-time marketing must:
1. have all messages approved by the brand’s legal team prior to a live event.
2. develop upfront strategic planning prior to the assembling of war rooms during a live event.
3. develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
4. develop policies and rules prior to live events that govern real-time marketing messages.