• Why could you argue that the Distinguished Gentleman’s Ride campaign uses IMC to fuel its phenomenal momentum?

• Who are some of the influencers and reference (or peer) groups at work in the Movember Distinguished Gentleman’s Ride campaign?

• What are some of the seven elements of the IMC marketing mix that work together in this campaign and how?

• Does Movember Distinguished Gentleman’s Ride touch your head or your heart? Why is this important?