Analyze the role of branding for innovative companies

Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative? Be sure to specifically address each one.
• How did branding play a role in that perception?
• For which brands do you think it played the biggest role? Be sure to explain.
• What other brands would you nominate as most innovative today? Why? What role did branding play in your judgment for those brands?

Sources to help
https://www.businessinsider.com/celebrity-endorsements-can-be-dangerous-2016-8
https://www.psychologytoday.com/us/blog/the-science-behind-behavior/201511/can-celebrity-endorsement-hurt-the-brand
https://www.adweek.com/brand-marketing/mr-clean-will-seduce-you-his-cleaning-abilities-brands-bizzare-super-bowl-ad-175750/